Essayer OR - Gratuit
Tradition with a twist
Financial Express Kochi
|January 11, 2026
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
-
"Modern grooms want comfort, versatility, and individuality rather than purely ethnic ensembles," he adds.This season, grooms are gravitating toward structured bandhgalas paired with draped trousers, embroidered tuxedos with subtle Indian detailing, asymmetrical kurtas and hybrid Indo-Western sets, soft metallics, sage green, champagne, ivory, and midnight blue. In fact, Asuka's fusion line now contributes nearly 35% of wedding orders, growing at 40% year-on-year, a testament to how powerfully Indian menswear is evolving.
Personal expression is big
According to Tanya Biswas, co-founder of design house Suta, wedding wardrobes, especially for women, are all about choosing comfort and character over convention. "Pairing sharp blazers with lehengas, slipping into fluid saree-gowns, or twirling in easy co-ord sets is the wedding fusion," says Biswas. Pastel lilacs and sages dominate daytime functions, while deeper emerald and regal red take over the evenings. Suta is seeing a steady 7-8% growth in fusion wear.
This movement is also reflected in the shift toward lighter fabrics. Designer Bhawna Rao observes brides gravitating toward chiffon, georgette, and crepe for refined ease. "Colours like ivory, blush, and metallic tones are replacing the usual reds and maroons," she adds.
Cette histoire est tirée de l'édition January 11, 2026 de Financial Express Kochi.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Financial Express Kochi
Financial Express Kochi
Recalibration of tax regime may attract larger share of global capital
THE INDIAN CAPITAL market has been at the crossroads in recent times.
3 mins
January 21, 2026
Financial Express Kochi
Al benefits need even distribution, says Nadella
MICROSOFT CEO SATYA Nadella on Tuesday said the goal of artificial intelligence should be to improve everyone's lives, from education outcomes to public sector efficiency.
1 min
January 21, 2026
Financial Express Kochi
Clear dues for barrier-free tolling system: MORTH
IN A RUN-UP to a barrier-free tolling system, the government has amended rules to make it mandatory for vehicle owners to clear all toll plaza dues before selling their vehicle or obtaining a fitness certificate.
1 min
January 21, 2026
Financial Express Kochi
Netflix amends Warner Bros deal to all cash
STREAM WARS
2 mins
January 21, 2026
Financial Express Kochi
No flight cancellations after Feb 10: IndiGo to regulator
ON THE RADAR
1 min
January 21, 2026
Financial Express Kochi
Embassy enters Mumbai realty mkt
LUXURY FORAY
2 mins
January 21, 2026
Financial Express Kochi
PNB sees NIM recovering from Sept qtr
PUNJAB NATIONAL BANK (PNB) expects to sustain quarterly net profit of above ₹5,000 crore despite near-term pressure on margins and higher credit costs, Executive Director Bibhu Prasad Mahapatra told FE in an interview.
2 mins
January 21, 2026
Financial Express Kochi
Sharp increase in silver investment demand
ETF HOLDINGS RISE 120% IN A YEAR TO CROSS 3,000 TONNE
2 mins
January 21, 2026
Financial Express Kochi
New portal, software, AI-powered translation: EPFO 3.0 on the cards
AFTER ANNOUNCING LIBER-ALISED withdrawal norms and a proposal to introduce a UPI-linked facility, the Employees’ Provident Fund Organisation (EPFO) is set to kick off its next phase of reforms that include a new portal, new software at the backend to take into account all possible expansion over the next decade and the use of AI-powered language translation tools to give information to members in vernacular languages, a senior government official said.
2 mins
January 21, 2026
Financial Express Kochi
On cusp of historic India deal: Ursula
GIVES US FIRST MOVERADVANTAGEWITH FASTEST GROWING ECONOMY: VON DER LEYEN
1 mins
January 21, 2026
Listen
Translate
Change font size

