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Debugging the discount code
Financial Express Delhi
|August 29, 2025
THE REAL TEST FOR AI BRANDS WILL BEGIN AFTER EARLY-BIRD PRICING PETERS OUT
WHEN OPENAI DROPPED ChatGPT Go at ₹399 a month, Google countered with free AI Pro accounts for students. Elon Musk's xAI priced SuperGrok at ₹700, while Perplexity teamed up with Airtel to push free trials and student tie-ups. At first glance, the flurry of deals and discounts looks like a race to the bottom. While predatory pricing is a no-brainer way to increase sampling, the real question is "beyond the ticket, what?"
A quick clarification. It's not that experts suggest banning discounting forever; it's just that it might work better to take a leaf out of the playbook of brands like Netflix that have incentivized adoption by increasing the value the customer receives versus reducing the value of the offering.
Bu hikaye Financial Express Delhi dergisinin August 29, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
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