HDFC pips TCS as India's most-valued brand

Zomato emerges fastest-rising brand for second year in a row; 18 newcomers enter the Kantar BrandZ list

- AKSHARA SRIVASTAVA

Financial services giant HDFC Bank, carrying a brand value of $44.9 billion, has surged past IT consulting behemoth Tata Consultancy Services (TCS) to reclaim its crown as the country's most valued brand, according to the 2025 Kantar BrandZ Most Valuable Indian Brands report.

As the country's largest private bank, HDFC Bank has seen its brand value rise 377 per cent since the first BrandZ India Report was released in 2014. Kantar BrandZ calculates brand value by a combination of financial matrices: The share of the parent company's worth attributed to the brand; and brand contribution, which captures how much the brand drives demand and supports premium pricing.

HDFC Bank had held the lead from 2014 until TCS moved past it in 2022.