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Amazon India’s festival sale draws 70% of traffic from smaller cities
Business Standard
|October 17, 2025
Amazon India recorded 2.76 billion (276 crore) customer visits during itsmonth-longGreat Indian Festival sale, with more than 70 percent originating from Tier-2 and Tier-3 cities, highlighting the e-commerce platform’s penetration beyond major metros.
The company facilitated over ₹4,000 crore in customer savings through bank offers, goods and services tax (GST) benefits, and cashback rewards, while same-day deliveries to Prime members increased 60 per cent year-on-year (Yo-Y).
Sellers from Tier-2 and Tier-3 markets accounted for more than two-thirds of participating small businesses. The 30-day event concludes this week.
Bu hikaye Business Standard dergisinin October 17, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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