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Amazon India’s festival sale draws 70% of traffic from smaller cities
Business Standard
|October 17, 2025
Amazon India recorded 2.76 billion (276 crore) customer visits during itsmonth-longGreat Indian Festival sale, with more than 70 percent originating from Tier-2 and Tier-3 cities, highlighting the e-commerce platform’s penetration beyond major metros.
The company facilitated over ₹4,000 crore in customer savings through bank offers, goods and services tax (GST) benefits, and cashback rewards, while same-day deliveries to Prime members increased 60 per cent year-on-year (Yo-Y).
Sellers from Tier-2 and Tier-3 markets accounted for more than two-thirds of participating small businesses. The 30-day event concludes this week.
Diese Geschichte stammt aus der October 17, 2025-Ausgabe von Business Standard.
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