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Srettha outlines 'soft power' vision for Thai athletes
Bangkok Post
|July 11, 2025
Former prime minister Srettha Thavisin has reaffirmed the Pheu Thai Party's commitment to harnessing sports as a major driver of Thailand’s soft power, citing its cultural, commercial, and diplomatic potential.
Speaking on the topic of “Splash Soft Power Stage” under the theme “Rethinking Thai Sports in a Disruptive Era” yesterday, Mr Srettha outlined a strategic vision for elevating Thai sports globally.
He was joined by national icons Buakaw Banchamek, a Muay Thai legend, and Panipak “Tennis” Wongpattanakit, a two-time Olympic gold medallist in taekwondo.
During his speech, Mr Srettha highlighted the government's “One Sport, One State Enterprise Plus” initiative, launched in 2023 with a four-year budget of 1.3-1.5 billion baht.
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