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Srettha outlines 'soft power' vision for Thai athletes

Bangkok Post

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July 11, 2025

Former prime minister Srettha Thavisin has reaffirmed the Pheu Thai Party's commitment to harnessing sports as a major driver of Thailand’s soft power, citing its cultural, commercial, and diplomatic potential.

- JUTAMAS TADTHIEMROM SHREYAA SRIVASTAVA

Srettha outlines 'soft power' vision for Thai athletes

Speaking on the topic of “Splash Soft Power Stage” under the theme “Rethinking Thai Sports in a Disruptive Era” yesterday, Mr Srettha outlined a strategic vision for elevating Thai sports globally.

He was joined by national icons Buakaw Banchamek, a Muay Thai legend, and Panipak “Tennis” Wongpattanakit, a two-time Olympic gold medallist in taekwondo.

During his speech, Mr Srettha highlighted the government's “One Sport, One State Enterprise Plus” initiative, launched in 2023 with a four-year budget of 1.3-1.5 billion baht.

Bangkok Post

यह कहानी Bangkok Post के July 11, 2025 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

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