Crowning Glory

After more than a decade without a new model, Rolex surprised watch geeks with the Land-Dweller and subtle yet striking updates across its iconic collections—proving once again that the crown reigns supreme with fresh, forward-thinking watch design

- Amrita Katara

When we stepped into Geneva's Palexpo exhibition centre for Watches and Wonders 2025, no one could have guessed that Rolex would unveil a completely new model. The last time the brand launched something truly fresh was back in 2012: the Sky-Dweller, a bold 42mm watch that broke a two-decade streak of no new product lines, and that packed in an innovative annual calendar and dual time zone features made for the jet-setting crowd. This year's surprise from Rolex proves that even after more than a century in the business, it still knows how to shake things up.

Here's everything you need to know about the key Rolex launches this year.