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LIP SERVICE
Grazia India
|November - December 2025
This new launch is equal parts innovative and efficient
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Lip care is no longer an afterthought. The category is moving beyond the idea of just applying a balm when lips feel dry. Serums have now entered the chat. The science-forward skincare label, The Ordinary, recently introduced a pink-hued lip serum, featuring PHA as its star ingredient. To celebrate this innovative launch, we chat with Joe Basham, Science Communications & Partnerships Engagement Manager at The Ordinary, discussing everything from the growing world of lip care to the difference between a lip serum and a lip balm.
GRAZIA: How does a lip serum differ from a lip balm?
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