ON BRAND WITH JIMMY FALLON
TV Guide Magazine
|September 8–28, 2025
"Everyone had that competitive mentalitythey all want to win," notes Fallon (right, with Saint John)
"Everyone had that competitive mentalitythey all want to win," notes Fallon (right, with Saint John)
"It's got everything I dreamt of in a show," says The Tonight Show host Jimmy Fallon of his brainchild, a competition series where 10 contestants work at his made-for-TV On Brand Agency. Each week, solo or in teams, they create a marketing campaign for a big name like Dunkin' or Southwest Airlines and present it to company execs. Fallon's cohost is business-world titan Bozoma Saint John, who headed marketing at power players Netflix, Uber and PepsiCoand debuted as a breath of fresh air on The Real Housewives of Beverly Hills' 14th season, where fans loved her smarts and honesty. The hosts told us more, and even sang us a classic TV commercial jingle.
Is this a real-life Mad Men?
Jimmy Fallon: I mean, I'm not as goodlooking as Jon Hamm, but Boz makes up for that. It's a love letter to ad agencies. We stick to the business more in this one. There's drama. It's funnier.
Bozoma Saint John: Better looking than Jon Hamm?! Come on, get out of here. Yeah, but it is a real-life Mad Men. Less political warfare, a lot of good friendly competition.
Do all of the contestants come from a marketing background?
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