ON BRAND WITH JIMMY FALLON

"Everyone had that competitive mentalitythey all want to win," notes Fallon (right, with Saint John)

- -Kate Hahn

"Everyone had that competitive mentalitythey all want to win," notes Fallon (right, with Saint John)

"It's got everything I dreamt of in a show," says The Tonight Show host Jimmy Fallon of his brainchild, a competition series where 10 contestants work at his made-for-TV On Brand Agency. Each week, solo or in teams, they create a marketing campaign for a big name like Dunkin' or Southwest Airlines and present it to company execs. Fallon's cohost is business-world titan Bozoma Saint John, who headed marketing at power players Netflix, Uber and PepsiCoand debuted as a breath of fresh air on The Real Housewives of Beverly Hills' 14th season, where fans loved her smarts and honesty. The hosts told us more, and even sang us a classic TV commercial jingle.

Is this a real-life Mad Men?

Jimmy Fallon: I mean, I'm not as goodlooking as Jon Hamm, but Boz makes up for that. It's a love letter to ad agencies. We stick to the business more in this one. There's drama. It's funnier.

Bozoma Saint John: Better looking than Jon Hamm?! Come on, get out of here. Yeah, but it is a real-life Mad Men. Less political warfare, a lot of good friendly competition.

Do all of the contestants come from a marketing background?