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WHY LICENSING IS THE KEY TO SCALING CREATIVE LEARNING PLATFORMS
Retailer
|March - April 2025
TECHNOLOGY, OFTEN PERCEIVED AS A DISTRACTION, IS BEING REPURPOSED AS A TOOL TO ENHANCE AND AMPLIFY CREATIVE LEARNING. THE FUSION OF TRADITIONAL CRAFTS AND DIGITAL TOOLS OFFERS OPPORTUNITIES FOR ENGAGEMENT THAT WERE PREVIOUSLY UNIMAGINABLE.

In a world that is becoming increasingly digital, the challenge of nurturing creativity among children while integrating modern technology has never been more pressing.
Striking the right balance between hands-on activities and digital enhancements is critical to fostering imaginative growth without compromising the tactile experiences that form the foundation of childhood learning.
Here we delve into how creative education platforms are innovating to combine traditional learning methods with cutting-edge technology, creating a harmonious blend that appeals to both children and parents.
From augmented reality (AR) workshops to gamified applications, this new wave of creative engagement is reshaping how children interact with art and education.
THE EVOLUTION OF CREATIVE LEARNING
Creative education has historically revolved around tangible, hands-on experiences. Activities like painting, crafting, and building have long been lauded for their ability to develop fine motor skills, enhance problem-solving abilities, and spark a sense of wonder in young minds.
However, as the digital revolution continues to penetrate every aspect of life, there has been a paradigm shift in how creativity is nurtured.
"Today's kids are born into a world of screens and digital interactions," said Devang Sampat, MD, Cinepolis India.
"Our focus has been on creating environments where traditional creativity is enhanced through technology, making it both engaging and relevant."
Technology, often perceived as a distraction, is being repurposed as a tool to enhance and amplify creative learning. The fusion of traditional crafts and digital tools offers opportunities for engagement that were previously unimaginable. This approach not only bridges generational gaps but also caters to the evolving preferences of techsavvy children.
AUGMENTED REALITY: BRINGING ART TO LIFE
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