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WHY LICENSING IS THE KEY TO SCALING CREATIVE LEARNING PLATFORMS

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March - April 2025

TECHNOLOGY, OFTEN PERCEIVED AS A DISTRACTION, IS BEING REPURPOSED AS A TOOL TO ENHANCE AND AMPLIFY CREATIVE LEARNING. THE FUSION OF TRADITIONAL CRAFTS AND DIGITAL TOOLS OFFERS OPPORTUNITIES FOR ENGAGEMENT THAT WERE PREVIOUSLY UNIMAGINABLE.

- VAISHNAVI GUPTA

WHY LICENSING IS THE KEY TO SCALING CREATIVE LEARNING PLATFORMS

In a world that is becoming increasingly digital, the challenge of nurturing creativity among children while integrating modern technology has never been more pressing.

Striking the right balance between hands-on activities and digital enhancements is critical to fostering imaginative growth without compromising the tactile experiences that form the foundation of childhood learning.

Here we delve into how creative education platforms are innovating to combine traditional learning methods with cutting-edge technology, creating a harmonious blend that appeals to both children and parents.

From augmented reality (AR) workshops to gamified applications, this new wave of creative engagement is reshaping how children interact with art and education.

THE EVOLUTION OF CREATIVE LEARNING

Creative education has historically revolved around tangible, hands-on experiences. Activities like painting, crafting, and building have long been lauded for their ability to develop fine motor skills, enhance problem-solving abilities, and spark a sense of wonder in young minds.

However, as the digital revolution continues to penetrate every aspect of life, there has been a paradigm shift in how creativity is nurtured.

"Today's kids are born into a world of screens and digital interactions," said Devang Sampat, MD, Cinepolis India.

"Our focus has been on creating environments where traditional creativity is enhanced through technology, making it both engaging and relevant."

Technology, often perceived as a distraction, is being repurposed as a tool to enhance and amplify creative learning. The fusion of traditional crafts and digital tools offers opportunities for engagement that were previously unimaginable. This approach not only bridges generational gaps but also caters to the evolving preferences of techsavvy children.

AUGMENTED REALITY: BRINGING ART TO LIFE

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HOW FRANCHISING IS TURNING INNERWEAR RETAIL INTO A SCALABLE BIZ

Once a functional essential, India's innerwear industry is now redefining fashion retail through comfort, innovation, and inclusivity. Here we delve into how leading brands like Jockey, Clovia, Rupa, and Juliet are driving the next wave of growth with franchise-led expansion and a strong focus on Tier II and III markets.

time to read

3 mins

November - December 2025

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SERVING FASHION FAST & SUSTAINABLY HOW UNIQLO ACED IT

HOW THE JAPANESE APPAREL GIANT IS BUILDING A LONG-TERM, LOCALLY ROOTED, AND CUSTOMERFIRST STRATEGY FOR INDIA.

time to read

5 mins

November - December 2025

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THE COLLABORATION DRIVEN MAKEOVER OF INDIA'S LUGGAGE MARKET

India's luggage brands are redefining travel with style, sustainability, and storytelling. From bold collaborations to fashion-forward designs, travel gear today is no longer just carried-it's curated.

time to read

4 mins

November - December 2025

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THE GIFTING VISIONARY

A third-generation entrepreneur from the RP-Sanjiv Goenka family, Shivika Goenka is redefining premium gifting in India through The Gift Studio. With a strong focus on design, personalization, and innovation, she combines legacy with contemporary sensibilities to create meaningful, experience-driven brands that reflect today’s evolving consumer aspirations..

time to read

2 mins

November - December 2025

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FOREVERMARK EYES INDIA'S DIAMOND MARKET WITH STRATEGIC FRANCHISE EXPANSION

The brand plans to open 15 stores by March 2025, with a focus on North and West India.

time to read

3 mins

November - December 2025

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ETHNIX BY RAYMOND TARGETS TIER II & III INDIA FOR NEXT GROWTH PHASE

Ethnix by Raymond has over 140 stores in 70 towns across India.

time to read

3 mins

November - December 2025

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BIRLA OPUS PAINTS A RS 10,000-CRORE GROWTH VISION

In just one year, the company has opened over 800 franchise stores across 400 towns.

time to read

3 mins

November - December 2025

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THE RISE OF SPIRITUAL RETAIL IN INDIA

India's spiritual retail market is booming, with young consumers driving demand for sustainable idols, Rudraksha malas, puja kits, and spiritual jewelry, while festive gifting fuels a surge in sales.

time to read

3 mins

November - December 2025

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SNAPDEAL'S BHARAT-FOCUSED GROWTH STORY

Snapdeal, under the leadership of CEO Achint Setia, is redefining value e-commerce in India by connecting Bharat’s small and medium sellers with value-conscious shoppers nationwide. With over 80 percent of its business coming from Tier II and beyond, the platform has pivoted sharply toward fashion and lifestyle—now contributing nearly 90 percent of its sales.

time to read

4 mins

November - December 2025

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HOMEGROWN BRANDS GO HEALTHY

India's snacking industry is undergoing a healthy makeover with the emergence of a new wave of homegrown brands offering healthier alternatives without compromising on taste or innovation.

time to read

3 mins

November - December 2025

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