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TARGET CONTINUES TO THRIVE IN WHIRLWIND RETAIL ENVIRONMENT
AppleMagazine
|AppleMagazine #481
Target’s strong sales streak extended through a pandemic-shrouded holiday season after a hard push online and an increased effort to provide alternatives to customers who are trying to minimize risk.
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The retailer reported this week that online sales surged 102% between November and December. Sales at its stores opened for a least a year rose 4.2%. Customer traffic rose 4.3%, and the average amount of sales per customer rose 12.3% as they consolidated trips to different stores during the pandemic.
And changes made during the pandemic once unthinkable have worked so well that they may become the new norm.
For example, Target closed all of its stores on Thanksgiving, traditionally the starting gun for the holiday season, rolling out discounts and specials early and over a broader period to control traffic in stores.
It said that it will do it again in 2021 and some industry watchers believe Target may not be alone.
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