Technology
ADWEEK
Perspective
On The Origins Of Brands And The People Who Build Them.
2 min |
September 11, 2017
ADWEEK
Michael Luo
The New Yorker’s Website Editor On Finding The Right Audience, And What He Learned From ‘The Mooch.’
3 min |
September 11, 2017
ADWEEK
PHD
The massive win of the $3 billion Global Volkswagen account put the shop over the top.
8 min |
February 13, 2017
ADWEEK
Brandi Halls
MEET THE HEART BEHIND LUSH’S FAMED ETHICAL CAMPAIGNS AND AUTHENTIC MARKETING.
2 min |
June 4, 2018
ADWEEK
A Cashmere Life
RYAN FORD’S JOURNEY FROM HIP-HOP JOURNALIST TO CHIEF CREATIVE OFFICER AND SNOOP DOGG PARTNER.
2 min |
January 8, 2018
ADWEEK
​Esports Goes Pro
The NFL And MIS Are Targeting Gamers And Advertisers With Their New Eleagues.
3 min |
April 30, 2018
ADWEEK
How Data Is Building A New Brand And Digital Video Economy
OTT And The Direct Economy Are Key Themes Underpinning This Year’s Most Innovative Cross-platform Content.
3 min |
April 30, 2018
ADWEEK
Political Power Players
CNN Commentator Van Jones On The Role Of Progressives In Tumultuous Times, Bridging The Political Divide And Embracing Change.
10+ min |
April 3, 2017
ADWEEK
Snapchat Ramps Up Data For Downloads
The Popular Mobile App Is Improving Targeting For Its App-Install Ads. But Can It Compete With Facebook, Instagram And Other Rivals?
3 min |
April 3, 2017
ADWEEK
Why Brands Are the Next Fake News Victims
Marketers must shed the ‘click’ fetish and make social platforms more trusted havens for their consumers.
4 min |
April 3, 2017
ADWEEK
Red Solo Cups
How an ordinary piece of injection-molded Polystyrene turned into the essential party accessory.
2 min |
April 3, 2017
ADWEEK
Why Media Brands Are Advertising
Publications Are Pushing The Importance Of Journalism—And Subscriptions.
4 min |
April 17, 2017
ADWEEK
Google & Facebook's Metrics Mystry
Marketers and agencies are pushing back on the digital duopoly of Facebook and Google after metrics and brand-safety snafus. Here’s how.
10+ min |
April 17, 2017
ADWEEK
Why LGBT Equality Is Good for Brands
By Embracing A Fully Diverse Workplace, Companies Benefit From Empowered And Engaged Employees.
4 min |
April 17, 2017
ADWEEK
Lady in Red
How A Long-Overdue Package Update Landed Brawny On Ellen’s Show.
2 min |
April 17, 2017
ADWEEK
Mark Mullen
PLANE ACROBATICS HELP THIS VP OF STRATEGY DREAM UP KILLER EXPERIENCES FOR BRANDS.
2 min |
June 11, 2018
ADWEEK
The Super Bowl Is Colbert's Opening Act, and He's Ready to Make the Most of It
With a champion time slot following the Super Bowl, there’s no way the host of CBS’ The Late Show with Stephen Colbert is going to fumble his golden moment.
10+ min |
Feb 01, 2016
ADWEEK
How the Wilson Football Found Its Way Into the NFL's Biggest Game
How an Ohio sporting goods brand found its way into the NFL's biggest game.
3 min |
Feb 01, 2016
ADWEEK
How Oscar Became Hollywood's Most Recognizable Leading Man
He's a trophy, a symbol and a legend. The story of Hollywood's original golden boy.
3 min |
Feb 22, 2016
ADWEEK
What's Being Done to Rein In $7 Billion in Ad Fraud?
There's plenty of blame to go around for how digital ad fraud became a monster. Here, some ways to beat it back.
10 min |
Feb 22, 2016
ADWEEK
Building Personalized Experiences
Why data is now the driving force behind event marketing success.
5 min |
November 28, 2016
ADWEEK
How to Rescue Advertising From Itself
Treat consumers with respect—like partners—and the proliferation of AD blocking will come to an end.
4 min |
September 5, 2016
ADWEEK
The Big Data Fail In Digital Media Planning
Brands and agencies must create a closed and symbiotic loop with data and creativity.
4 min |
September 12, 2016
ADWEEK
Media Plan Of The Year
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.
2 min |
September 12, 2016
ADWEEK
Should The Voice Model Be Used by HR?
As marketers put pressure on agencies to diversify, shops like fcb and ddb worldwide are testing new programs that seek to take the bias out of hiring.
3 min |
November 7, 2016
ADWEEK
Stephen Larkin
David &goliath’s new cmo explains how the indie shop is becoming braver with its own image.
3 min |
November 7, 2016
ADWEEK
The Midseason Break Needs Fixing
Networks rethink their lengthy hiatus plans after last season’s second-half ratings collapse.
2 min |
November 14, 2016
ADWEEK
Out Of Nowhere
How one agency came out of nowhere to score two of the biggest accounts in advertising.
10+ min |
November 14, 2016
ADWEEK
Why Your Super Bowl Ad Should Be an Experience
Four Marketing Tactics to Stretch Big Game Investments Well Beyond the Pricey 30- or 60-second Tv Spot.
3 min |
January 30, 2017
ADWEEK
Super Bowl Restarts 24's Clock
Can the Franchise, Which Relaunches Right After the Big Game, Keep on Ticking Without Jack Bauer? Fox Is About to Find Out.
3 min |