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TRAVELXP: Betting Big On 4KHD Technology
IMPACT
|September 16, 2018
Travelxp, a travel channel from India, created with the vision of putting India on the global map, has now grown to reach 90 million homes worldwide. Prashant Chothani, Founder, CMD & CEO of Travelxp, talks to us about his vision for the channel, its international success and plans to expand its presence to 200 million homes globally by 2021
The idea of Travelxp started almost ten years ago, built with the idea of showcasing the many unique facets of the Indian travel experience. The channel went live in 2011, and over the years has seen success, both in India and overseas. In fact, it has been able to project itself as a global channel, with most viewers unaware that the content is created in Mumbai. Prashant Chothani, Founder, CMD & CEO of Travelxp, takes great pride in this achievement. He says, “No Indian channel had ever created content for mainstream global audiences, and that is exactly what we decided to do. Because we are so meticulous with our production and because we set such high standards, most people assume we are a global channel that has come to India, instead of the other way around.”
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