Denemek ALTIN - Özgür
ANOTHER WORLD
Business Today
|February 20, 2022
POWERED BY STATE-OF-THE-ART HARDWARE AND SOFTWARE, AUGMENTED REALITY WILL CREATE A NEW, PARALLEL UNIVERSE OF VIRTUAL OBJECTS, CONVENIENCE AND EFFICIENCY IN THE COMING YEARS
JUST IMAGINE THIS. You land at the Denver International Airport in the US with barely 20 minutes to catch your connecting flight from a different terminal. So, you need to walk, take a train, and walk some more. Today, you have one option—run—with no idea if you will make it in time or end up missing your flight. But not in the augmented reality (AR) world of the future: as you step out of your aircraft, your smart lenses would scan the nearest gate number, search the airline database for the connecting flight’s gate number and, using the airport’s indoor maps, project directions on the lens itself and also display your estimated time of arrival basis your walking speed. If you have time, you could canter along. Glancing through the shops on the way would overlay the smart lenses with the in-store collections, which you could simply add to your cart and pay for with a voice command, and collect within minutes—all with the assistance of your smart lenses. Cool, right? This is a sample of what AR can power, not in the distant future, but barely within a decade from now. (And yeah, in case you’re wondering, if you’re really late, you still have to run!)
Pegged to be a promising technology over the past few years, AR uses technology to enhance reality with digital components. Think of it as a virtual layer added to the real world. And this layer, which is mostly visual with auditory or haptic, creates a composite view that can be used to convey additional information and create an immersive experience for the end user. It is, essentially, a real-time augmentation of the physical world.

Bu hikaye Business Today dergisinin February 20, 2022 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Business Today'den DAHA FAZLA HİKAYE
Business Today India
MAGIC & Menace
OPENCLAW, AN OPEN-SOURCE AI ASSISTANT, ACTS, LEARNS AND SOMETIMES GOES OFF THE SCRIPT. EXPERTS CAUTION THAT WHILE AGENTIC AI FEELS MAGICAL, IT IS DANGEROUS
7 mins
March 01, 2026
Business Today India
PRICE SHOCK FOR SOLAR
RECORD SILVER AND COPPER PRICES ARE IMPACTING SOLAR PV MANUFACTURERS. THE INDUSTRY IS FOCUSING ON MATERIAL OPTIMISATION AND EFFICIENCY TO MANAGE COSTS
6 mins
March 01, 2026
Business Today India
BEYOND THE BLOCKBUSTERS
AFTER THE WEIGHT-LOSS DRUG BOOM, AND WITH GENERICS CLOSING IN, BIG PHARMA ARE GEARING UP FOR THE NEXT GAME-CHANGER
7 mins
March 01, 2026
Business Today India
“No compromise on agriculture, US deal is a win-win”
Piyush Goyal, Union Minister for Commerce and Industry, on the India-US trade deal, and what the new pacts signal about India
7 mins
March 01, 2026
Business Today India
INDIA'S TRADE RESET
TWO TRADE PACTS IN TWO WEEKS AND A GROWTH-ORIENTED BUDGET COULD REDEFINE THE COUNTRY'S ECONOMIC PROSPECTS
12 mins
March 01, 2026
Business Today India
INSIDE INDIA'S GIG ECONOMY
INDIA'S GIG WORKFORCE HAS INCREASED SIGNIFICANTLY OVER THE YEARS, POWERING THE RISE OF PLATFORM GIANTS IN SEGMENTS RANGING FROM QUICK COMMERCE TO LOGISTICS. BUT THE REAL CHALLENGE IS BALANCING WORKER PROTECTION WITH GROWTH AND PLATFORM ECONOMICS
6 mins
March 01, 2026
Business Today India
GOING BIG ON DARK STORES
DARK STORES ARE TAKING INDIAN CITIES BY STORM AS BLINKIT, SWIGGY INSTAMART, ZEPTO, BIGBASKET, AMAZON NOW, FLIPKART MINUTES AND JIOMART RACE TO DELIVER QUICK COMMERCE ORDERS
6 mins
March 01, 2026
Business Today India
Concentrated at the Summit
JUST 0.08% OF COMPANIES CORNERED TWO-THIRDS OF PRE-TAX CORPORATE PROFITS AND PAID THE LOWEST EFFECTIVE TAX RATES. CAN INDIA INC BROADEN THE PROFIT PIE?
5 mins
March 01, 2026
Business Today India
Management Advice
AJAY VIJ, SENIOR COUNTRY MANAGING DIRECTOR, ACCENTURE IN INDIA
2 mins
March 01, 2026
Business Today India
The Spirit of the Ocean
WITH INDIAN ROOTS, A LAYERED COLONIAL PAST, AND A VIBRANT CULTURE-MAURITIUS IS FAR MORE THAN A BEACH ESCAPE
3 mins
March 01, 2026
Translate
Change font size

