Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

ANOTHER WORLD

Business Today

|

February 20, 2022

POWERED BY STATE-OF-THE-ART HARDWARE AND SOFTWARE, AUGMENTED REALITY WILL CREATE A NEW, PARALLEL UNIVERSE OF VIRTUAL OBJECTS, CONVENIENCE AND EFFICIENCY IN THE COMING YEARS

- NIDHI SINGAL

ANOTHER WORLD

JUST IMAGINE THIS. You land at the Denver International Airport in the US with barely 20 minutes to catch your connecting flight from a different terminal. So, you need to walk, take a train, and walk some more. Today, you have one option—run—with no idea if you will make it in time or end up missing your flight. But not in the augmented reality (AR) world of the future: as you step out of your aircraft, your smart lenses would scan the nearest gate number, search the airline database for the connecting flight’s gate number and, using the airport’s indoor maps, project directions on the lens itself and also display your estimated time of arrival basis your walking speed. If you have time, you could canter along. Glancing through the shops on the way would overlay the smart lenses with the in-store collections, which you could simply add to your cart and pay for with a voice command, and collect within minutes—all with the assistance of your smart lenses. Cool, right? This is a sample of what AR can power, not in the distant future, but barely within a decade from now. (And yeah, in case you’re wondering, if you’re really late, you still have to run!)

Pegged to be a promising technology over the past few years, AR uses technology to enhance reality with digital components. Think of it as a virtual layer added to the real world. And this layer, which is mostly visual with auditory or haptic, creates a composite view that can be used to convey additional information and create an immersive experience for the end user. It is, essentially, a real-time augmentation of the physical world.

FLERE HISTORIER FRA Business Today

Business Today India

Business Today India

THE INDIAN TAKE-OFF

INDIA IS IN THE MIDST OF A MASSIVE AVIATION UPGRADE. CAN IT BECOME THE NEXT AIRPORT HUB LIKE DOHA, DUBAI, AND SINGAPORE?

time to read

9 mins

November 23, 2025

Business Today India

Business Today India

NO DEAL, HIGH TARIFFS WEIGH

INDIA INC WADED THROUGH A TERRIBLE Q2, BUFFETED BY TRUMP'S TARIFFS AND A SLUMP IN EXPORTS. YET, SENTIMENT REMAINED RESILIENT, WITH THE QUARTERLY BT-C FORE BUSINESS CONFIDENCE INDEX INCHING UP. WILL THE GST BONANZA BRIGHTEN Q3?

time to read

8 mins

November 23, 2025

Business Today India

Business Today India

INDIA'S ELECTRONICS GAMBIT

The Electronics Component Manufacturing Scheme has got off to a promising start. Can it push India past the assembly model to increase value addition and reduce imports?

time to read

8 mins

November 23, 2025

Business Today India

Business Today India

"Expect further innovation in cancer therapies"

Praveen Rao Akkinepally, Country President and Managing Director, AstraZeneca Pharma India, on new launches, India's expanding role in the global innovation pipeline, and more

time to read

4 mins

November 23, 2025

Business Today India

Business Today India

Management Advice

'' HOLD EMPLOYEES ACCOUNTABLE FOR SERVICE DELIVERY\"

time to read

1 mins

November 23, 2025

Business Today India

Business Today India

SMARTER ROBOTS, SMARTER FACTORIES

MANUFACTURING TAKES A LEAP AS NEW-AGE ROBOTS COMBINE AI REASONING WITH VISION SYSTEMS TO MANAGE TASKS LIKE ASSEMBLY, INSPECTION AND PREDICTIVE MAINTENANCE

time to read

10 mins

November 23, 2025

Business Today India

Business Today India

REBOOT MODE

AS AI UPENDS THE GLOBAL TECH ORDER, INDIAN IT GIANTS FACE A STARK CHOICE: ADAPT FAST OR FADE AWAY.

time to read

10 mins

November 23, 2025

Business Today India

Business Today India

TOWARDS QUIETUS

WITH MEHLI MISTRY BEING VOTED OUT AS A TRUSTEE, THE POWER STRUGGLE AT TATA TRUSTS APPEARS TO BE OVER. WILL THE PEACE HOLD?

time to read

4 mins

November 23, 2025

Business Today India

Business Today India

POWER WITH PERSONALITY

CHECK OUT TWO PHONES THAT COMBINE POWER AND PERSONALITY-THE GOOGLE PIXEL 10 PRO FOLD AND THE REALME 15 PRO GAME OF THRONES LIMITED EDITION

time to read

2 mins

November 23, 2025

Business Today India

Business Today India

GIVING WINGS TO INDIA'S AI DREAMS

THE BUSINESS TODAY Al SUMMIT DELIBERATED ON HOW INDIA CAN LEVERAGE ITS DEMOGRAPHIC SCALE AND DIGITAL INFRASTRUCTURE TO UNLOCK A 500-BILLION OPPORTUNITY

time to read

1 mins

November 23, 2025

Translate

Share

-
+

Change font size