Digital Marketing: An Essential Tool For Banks To Increase Visibility

Digital Marketing (also known as data-driven marketing) is defined as "marketing that makes use of electronic devices such as personal computers, cell phones, tablets and game console to engage with customers.

- Rajeev Shankar

Digital marketing uses technologies or platforms such as websites, email, apps (web and mobile) etc.

There was a time when traditional marketing (i.e. newspaper, magazines, radio etc. were the most popular medium for a marketer to promote, spread awareness and generate leads for their products. But now the trend has changed and digital media has taken its place.

The way in which digital marketing has developed since the  1990's and 2000's has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly being incorporated into marketing plans as people use digital devices instead of physically visiting shops. There are several ways brands can use digital marketing to supplement / enhance their marketing efforts.

The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make the customer feel truly supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers and determine which media platforms work well for them.

This has become an added advantage for brands and businesses to leverage upon. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to utilise and encourage these conversations through their social media channels so as to have direct contact with the customers and manage the feedback they receive appropriately.