MAKE ROOM FOR USELESSNESS

Entrepreneurs want to make useful things. But what if that holds us back from truly inspired ideas?

Run the Right Experiments

Are you building the things your customers desire? It all starts by building a system of experimentation, says GoDaddy CEO Aman Bhutani.

Tech Up for Summer Hours!

These smart designs let you work outside (hot coffee, no bugs), crank up the tunes, and hit the road!

The $2 Billion Long Haul

KeepTruckin brought much-needed innovation to the trucking industry and achieved a valuation in the billions. But to keep growing, the company must rethink a core part of itself.

When Teams Create Themselves

What happens when you allow employees to form their own teams and run their own projects? The answer: Innovation.

How the Heck Do You Sell Scent Online?

Otherland cofounder Abigail Cook Stone got a ton of noes while nosing her way around the challenge.

Make Your Time More Valuable

You don’t always need to hire to grow your business. But you do need to rethink what makes you competitive.

Racing the Giants

The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.

THE AUDACIOUS HUSTLE

What does it take to land the biggest clients? A'dentist to the stars' shares how she drilled her way in. (Warning: chutzpah required.)

WHERE THE BOOM IS REALLY BOOMING...

Why is business so great for home improvement, chicken, health-and-wellness, and pet brands? The answer tells you a lot about where franchising is going next.

WHO SUPPORTS YOU?

Not everyone understands the life of an entrepreneur, and that may include your friends and family. Here's how to build a network that cares.

YOU MIGHT BE A BETTER FIT THAN YOU THINK

Does a cat-focused franchise only want cat lovers? No! Sometimes, people have the wrong idea about what makes a great franchisee-as these three brands can attest to.

WHO REALLY NEEDS YOU?

When Justin Crowe came up with a new form for human ashes, he thought the concept would sell itself to consumers. But he hadn't figured out who his real customer was.

THE DUMBER, THE BETTER

Want to stand out in a crowded market? The founder of ridiculous (and ridiculously successful) canned-water brand Liquid Death has a suggestion: Embrace crazy ideas.

WHAT IS MEANINGFUL WORK? (AN INVESTIGATION)

Everyone says they want it. But nobody can agree on how to find it, provide it, or even define it. So we set out to try.

MAKE ROOM FOR THE UNEXPECTED

This year, our greatest opportunities may be the ones we were never looking for.

HOW TO DO SOMETHING NOBODY HAS EVER DONE

Ankur Jain wanted to create a rewards program that helps people buy a home. Nothing like it existed. To become the first, he'd have to first fail over and over again.

GO LOCAL WITH SOCIAL

National social media campaigns may drive awareness, but hyper-local campaigns actually drive business. Franchisees shouldn't overlook that.

Starting Small Can Generate Big Buzz

How do you build a community around your company? High-profile tech investor Andrew Chen has a counterintuitive answer: Don't take it to the masses-yet.

How to Make a Scary Decision

Growth often requires doing something a little dangerous. Here, six entrepreneurs share the calculus behind their biggest risks.

The Impasse Is the Path

When you hit an obstacle that's out of your control, be transparent with your team and your customers. You may improve your business in ways that have nothing to do with the problem at hand.

Where Will You Be in 10 Years?

Here's how to figure it out and start working toward that future vision now.

Three Tricks to Make Hard Decisions Easier

Entrepreneurs often face what feel like impossible or unknowable choices. Here are three decision-making tricks I relied upon as cofounder and CEO of Netflix-and that I still use today

When Animals Run the Business

FarmHouse Fresh makes organic, homegrown botanical skin care products. But at HQ, the team takes self-care to a whole new level.

When Letting Go Lets You Grow

These founders killed off their sacred cows and discovered whole new fields of opportunity.

Let Them Underestimate You

Building a billion-dollar brand has taught JESSICA SIMPSON that when people assume you're clueless, it only gives you more time to prove them wrong.

If They Like This, Will They Like That?

My company Kettle & Fire was selling broth like crazy. But when we tried to sell soup, we learned how hard product expansion can be.

Recovery Is Part of the Race

"Working long hours is part of what leads to burnout, but it’s not the whole picture. Enduring productivity is often about balancing intense output with periods of regeneration."

The Never-Ending Launch

"Entrepreneurship is a marathon with no finish line. Are you exhausted? Henry Rose founder Michelle Pfeiffer knows exactly how you feel."

How to Go Public While Taking Care of Your People

"Chieh Huang started an e-commerce company in his garage and took it public in eight years. At every step, he prioritized his workers. His dream is to show future generations a “different way to do business.”