IF YOU WANT TO create an irresistible offer, you can't start with your solution. You must start with other people's problems and those problems must be big enough that they'll pay to solve them.
How do you know what they'll pay for? Ask them!
Yes, this sounds time-consuming. But it's simpler than it sounds. Here's an effective approach that's worked for me: Survey people on LinkedIn, and craft an offering based on the answers you get. Here's how.
STEP 1/ Create your survey.
Google Forms will do fine. Your survey should read like a dialogue-you're trying to understand their problem and desired solution. Here are a few generic starter questions, which you should make specific to your industry:
→ What is the most difficult hurdle you deal with daily?
→ What would life look like after you overcame that hurdle?
→ What's blocking you right now from overcoming that hurdle?
→ If you had a magic wand and could create the perfect solution, what would it be?
Bu hikaye Entrepreneur US dergisinin September - October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur US dergisinin September - October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.
