Lace n Lingerie - December 2019

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The December issue of 2019 • In Trend: Bralettes a new age trend--It's time to make those uncomfortable, wire poking bras a distant memory with these new age bralettes. With the trend of lingerie-as-outwear, Bralettes have become quite popular nowadays. We take a look at the bralettes market in India and check about this new trend? • View Point--Does lingerie have an expiry date? As per industry standards prevalent in the West, you should replace your undergarments after every 6 months. From hygiene perspective, this seems like a value proposition. However, does this hold true for a country like India? Lets's see what the Indian audience have to say about replacing their lingerie every few months. • Cover Story--Bridal Lingerie, a burgeoning market in India Bridal Lingerie is one of the most important yet niche segment in India. With increasing number of youth, various demands have led the brands to come up with a number of styles and choices in this segment. With the wedding season right upon us, let us delve into the bridal lingerie market in India and see what it looks like?. • Store Review---Simplicity and Elegance at LT PUJARI CORNER The first LT Pujari lingerie store was launched almost 60 years ago, at Broadway Road. This legacy has been carried on by his future generations brilliantly and his name has literally turned into a brand. We bring you their latest renovated store in this review • Study--The Bewildering World Of Social Media Influencers In today's world, influencers have transformed modern marketing. Influencer marketing has been on the rise over the last few years. Advertising has stayed relevantly the same for about 50 years. • Make Over: It is the Season to Sparkle--The Xmas Holiday lookbook! The Xmas holidays are everyone's favourite time of the year to dress up, make new memories and enjoy family traditions.