Lace n Lingerie - August 2018

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AUGUST ISSUE OF LACE-N-LINGERIE : Pretty Secrets Mulls Retail Expansion In an exclusive interview with Karan Behal, Founder & CEO, PrettySecrets, he shares its innovative retailing strategies in India. Tour de Singapore: Bodycare Distributors Event Bodycare International Ltd organized a leisure trip to Singapore for their distributors. • Cover Story Men's premium innerwear...Jockey emerges as the leader Jockey has the lion's share in it. However, the entry of other brands with their international associations seems to have created some ripples in this segment. Is Jockey's monopoly under threat? • Market Watch Product Packaging...how significant is it? Packaging, once a basic element of any product seems to be getting fancier, sleeker and even enticing if we may say, especially packaging of lingerie. Is packaging really that important and significant? And does it really drive sales? We decided to find out... • Style Lingerie 2018 trends...the Harness Back Bra With different bras to choose from, there's no lack of inspiration present and the edgy vibe of the harness bra sets off all the super sweet styles. Here's more on this exotic bra. • Market Watch Product Packaging...how significant is it? Packaging, once a basic element of any product seems to be getting fancier, sleeker and even enticing if we may say, especially packaging of lingerie. Is packaging really that important and significant? And does it really drive sales? We decided to find out... Bellesa Lingerie, be sexy at heart Stylish and sleek looking, the lingerie shop is inviting as well as enchanting. Beating the Chill with Thermal Wear As people in India get more and more fashion conscious, the rise in thermal wear comes as no surprise. We have highlighted our favorites. and all our regular columns and features....