ULTIMATE WATCH GUIDE

Everything you need to know when it's time for a new watch

- Words: Sam Cross

Interest in the watch industry has grown significantly in the last few years. Since the pandemic, more and more of us have turned our attention to these stylish feats of engineering. They tell the time, sure, but they can tell people quite a bit about our personalities, too.

You might instantly think differently about someone wearing an Audemars Piguet Royal Oak than an A Lange and Söhne 1815, for example, despite the two sitting in a similar price bracket. The same could be said of the Orient Bambino and the Tissot PRX at a more attainable cost.

So, how can you navigate the wonderful world of horology? Whether you're in the market for your first luxury watch, you're a seasoned veteran with a collection that rivals some department stores, or you're just looking for a one-stop shop to gain some more knowledge overall, this is the guide for you.

Here, you'll find simple breakdowns of some common questions and jargon, guides to some of the different kinds of watches available, and even some expert tips to ensure your next high-end watch purchase goes more smoothly than ever before.

LOUD AND PROUD

For those who love to stand out, watches are a great way to add a pop of colour to an outfit. The Maurice Lacroix Aikon #tide [1, £750, mauricelacroix.com] features a modern integrated bracelet design, and is made with materials that help remove plastic from the ocean. Bigger budget? Check out the Parmigiani Fleurier Hijri Calendar [2, £61,800, parmigiani.com] which features a unique Islamic calendar movement.

WATCH WINDERS