NVIDIA REPORTEDLY LIMITS RTX 5060 SERIES SUPPLY TO BOARD PARTNERS IN BID TO KEEP PRICES STABLE

NVIDIA is once again flexing its market power to shape the GPU landscape.

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According to supply chain reports, the company has reduced shipments of its RTX 5060 series graphics cards to board partners, a move designed to prevent oversupply and keep retail prices from falling too quickly. The decision highlights NVIDIA’s delicate balancing act in the midrange GPU market, where competition from AMD and Intel is intensifying, and gamers remain wary of paying inflated prices.

THE RTX 5060 SERIES:

NVIDIA’S MAINSTREAM PLAY

The RTX 5060 and 5060 Ti are positioned as NVIDIA's mainstream GPUs in the Blackwell architecture lineup, aiming to deliver ray tracing and AI-accelerated performance at more affordable price points compared to flagship cards like the RTX 5090. Historically, the x60 tier has been NVIDIA's most popular among gamers, with the GTX 1060 and RTX 3060 each becoming bestsellers in their respective generations.

But the landscape has changed. Rising GPU prices, coupled with shortages during the crypto mining boom, left many gamers frustrated in recent years. By managing supply tightly, NVIDIA hopes to avoid a glut of midrange cards that could trigger steep discounts, undercutting both profitability and brand positioning.

WHY NVIDIA IS CUTTING SUPPLY

Analysts point to several reasons for NVIDIA's decision to hold back shipments:

First, price stability. NVIDIA is keen to keep the RTX 5060 series near its launch price points—reportedly around $349 to $399, depending on the variant. Oversupply could push street prices well below those levels, damaging margins and eroding the perceived value of the lineup.