JOHN GIOLAS ASSUMES MARKETING LEADERSHIP AT CH PRECISION AND WATTSON AUDIO

Industry veteran John Giolas, global director of marketing for Swiss-based Wattson Audio since November 2024, has expanded his portfolio by also becoming global director of marketing for Wattson's parent company, CH Precision. The appointment, effective July 16, 2025, consolidates marketing strategy across both Swiss brands under Giolas's direction.

- By Jason Victor Serinus

“I manage all aspects of content creation, from websites, videos, and visual assets to messaging, social media, and all outward-facing communication,” Giolas told Stereophile. “It’s similar to my former job at Wilson Audio, where I was strictly in charge of marketing for the last six or seven years of my time there. I originally did sales as well, just as I did sales and marketing at dCS. But sales are not really what I want to do at this time. Because CH Precision and Wattson Audio already have a head of international sales, Kevin Wolff, these new positions are a perfect fit for me.”

Nearly a year after he began working for CH Precision’s lower-priced subsidiary, Wattson Audio, Giolas remains excited about his roles. “The technology that CH has pioneered to serve the music is both myriad and singular to them,” he enthused. “The more I learn about what they are doing, the more I find them to be completely unique. I also think it’s a relatively untold story.”

As Giolas discussed what he had learned about CH and Wattson, he noted parallels with his discoveries at Wilson Audio. “When I joined Wilson, I had already spent 15 years selling their speakers in my own store. Yet within my first week, I discovered half a dozen technologies and manufacturing methodologies I hadn’t known existed. Sharing that story became part of my mission there. At CH Precision, I see an even larger opportunity: With a broader range of products, all engineered entirely in house, the technical story is deeper, more complex, and even more compelling to tell.”