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Exhibit
|March 2025
THE NEW IDEAL FAMILY CAR?
Can the EV version of last year’s bestseller become the nation’s new preferred ride
The Indian automobile market has witnessed a significant transformation over the last few years, with electric vehicles steadily gaining traction. But few could have predicted the seismic shift that took place last year when the Tata Punch overtook Maruti Suzuki’s long-standing best-sellers to become the highest-selling car in India. Tata Motors, already a leader in the EV revolution in the country, has also introduced the Tata Punch EV. Having spent a week with this electrified version of India’s most popular compact SUV, it is clear that this car is more than just a battery-powered iteration of its petrol sibling. It is designed to be a practical, feature-packed, and efficient solution for urban mobility, with all the hallmarks of a great family car.
A Range That Alleviates Anxiety
One of the first things any Indian car buyer wants to know is, “Kitna deti hai?” With EVs, this translates to battery range. The Tata Punch EV is powered by a 35 kWh battery that offers an ARAI-certified range of 421 km on a full charge. While real-world numbers may differ, especially with air conditioning, city traffic, and driving style in play, the week-long experience with the car revealed an achievable range of approximately 320 to 350 km per charge. For a car primarily designed for urban use, this range is more than sufficient, alleviating much of the range anxiety that early EV adopters often worry about. Even on occasional highway runs, careful planning with charging stops can make long-distance travel feasible.
Charging Convenience That Makes a DifferenceThis story is from the March 2025 edition of Exhibit.
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