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LUXE BOUTIQUE
Golf Asia
|January 2025
The new Lexus Boutique aims to titillate all five senses while customers wait for their cars.
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The newly renovated Lexus Boutique at Leng Kee Road allows customers to indulge in a feast for all five senses through the essence of Lexus’ Omotenashi (the Japanese art of unparalleled hospitality) – designed to elevate the luxury automotive experience. The new boutique features the elegant Lexus Boutique on Level 1 and the exclusive Lexus L Gallery on Level 2, dedicated to showcasing the prestigious L-Series models.
“Our vision at Lexus is to redefine luxury mobility, creating an experience that goes beyond materials and engages all five senses,” says Mr. Ng Khee Siong, Managing Director of Borneo Motors Singapore. “Guided by this ethos, we aim to offer not just a product but a deeply immersive experience, one that embodies care, respect, and a genuine sense of belonging to the Lexus family.”
The new Lexus Boutique’s lush interiors epitomise Lexus’ dedication to innovation and eco-conscious luxury. At its core lies the captivating digital video art installation, Lexus – Poetry in Motion, a two-minute visual symphony that captures the essence of a day’s cycle.This story is from the January 2025 edition of Golf Asia.
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