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Hahnemühle Hemp Paper at Olympics & Paralympics 2024
Smart Photography
|November 2024
As the 2024 Paris Olympics and Paralympics embraced sustainability, Hahnemühle’s Digital FineArt Hemp paper played a central role as the exclusive medium for the official Premium Posters. This eco-friendly, plant-based paper aligned with the Games’ commitment to sustainability and delivered exceptional print quality. From limited-edition posters to the Artistic Posters Programme, Hahnemühle’s innovative use of hemp fibres showcased how high-value print products continue to thrive in a rapidly digitizing world.
As the shift towards digital accelerates in the print world, the demand for high-value print products continues to grow. The industry keeps innovating whether it is printing photographs, general commercial printing, signage, fine art prints, or packaging. A prime example is the 2024 Paris Olympics, where Hahnemühle’s Digital FineArt Hemp paper played a key role as the exclusive medium for the official Premium Posters, emphasizing the enduring value of high-quality print in a rapidly evolving digital landscape.
The Paris 2024 Olympics and Paralympics not only celebrated athletic excellence but also embraced sustainability and artistic innovation. Hahnemühle, a German paper manufacturer, was a key player in this narrative. Its Digital FineArt Hemp paper was selected by oneart, the official licensee for Paris 2024, as the exclusive medium for the event’s premium posters. This plant-based, tree-free, and vegan paper was the perfect match for the Games’ commitment to sustainability.
Commenting on the choice of Hahnemühle Hemp paper, Stéphane Tisseyre, co-founder of
This story is from the November 2024 edition of Smart Photography.
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