Dragon truly taking the biscuit

I'VE had an idea for Dragons' Den.

- By MIKE WARD, television critic

Yep, another one.This time it's not a product, but an idea to improve the show itself, inspired by a remark Peter Jones comes out with during one of tonight's pitches.

A couple of guys are seeking investment in their range of low-sugar cookies, called Jnck (pronounced Junk).

I shan't reveal whether or not they succeed. I'd hate to spoil your fun. But what I can say is they're challenged on one or two key points. One is the name. Given that it's all about healthier eating, Jnck is seen as a bad choice.

They've taken the idea of cookies being junk food and playfully turned that on its head, but has it really worked?