Strategic deals struck for added foothold

Deals are helping to combine strengths in branding, distribution, innovation, and much more

- By Olivia Bui

Deals are helping to combine strengths in branding, distribution, innovation, and much more

Inbound dealmaking is gaining momentum as foreign dealmakers acquire Vietnamese firms to capture early-stage opportunities and establish a foothold in the region.

On March 26, Momogi Group, part of Indonesia’s PT Sari Murni Abadi, completed acquisition of a majority stake in Bibica, marking the establishment of a significant regional-scale snack and confectionery platform in Southeast Asia.

The transaction was executed through the acquisition of 99.13 per cent ownership of Bibica Capital, previously held by The PAN Group.

Following the deal, Momogi Group is well-positioned to expand Bibica’s product penetration into the Indonesian market while introducing and further developing Momogi products in Vietnam. Overall, these synergies are expected to drive revenue growth while enhancing profitability through operational efficiencies.

Servin Njoo, director of Momogi Group, said the acquisition of Bibica represents a strategic step in building a strong regional fast-moving consumer goods platform.

“By combining the strengths of both companies in branding, distribution, manufacturing capabilities, and innovation, we see significant opportunities to accelerate expansion across Southeast Asia and position the combined entity as a leading player in the region,” Njoo said.