Realtors adapt to new growth model

Vietnam’s real estate developers are shifting from short-term speculation towards greater emphasis on green building and AI-driven management.

- By Bich Ngoc

According to industry experts, the market needs to be reshaped around greater transparency, professionalism, and the optimisation of urban ecosystems to ensure long-term stability.

At the Vietnam Real Estate Forum held in Hanoi last week, Nguyen Quoc Hiep, chairman of GP Invest, said the next few years could mark the beginning of a new chapter for the property market, as legal issues that began to be addressed in 2025 gradually unlock a significant wave of new supply.

“Real estate developers are facing considerable pressure from high borrowing costs, with lending rates ranging from 11.5 to 12 per cent, as well as instances where banks have retrospectively adjusted interest rates on existing loan agreements,” Hiep said.

“Although housing supply is expected to increase substantially, market demand remains relatively weak. However, property prices are unlikely to decline significantly due to rising labour and construction material costs,” he added.

According to Hiep, developers need to restructure their product portfolios, market strategies, and funding sources, particularly by reducing their reliance on bank credit.