Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Makhana emerges as top superfood as 65% consumers choose healthier
The Sunday Guardian
|July 20, 2025
Makhana has emerged as the go-to Indian superfood for 65 per cent of consumer respondents, reflecting its growing popularity among health-conscious consumers, according to Farmley's Healthy Snacking Report 2025.
The report also highlights a strong shift towards cleaner snacking, with over 55 per cent of consumers now actively seeking preservative-free options. Additionally, more than half--52 per cent--prioritise snacks that come in resealable, eco-friendly packaging, underlining increasing environmental awareness.
According to the findings of the survey, convenience remains a key factor, as nearly 45 per cent of consumers prefer on-the-go snack formats such as bars and dry fruit-based desserts.
Among savoury options, makhana and flavoured dry fruits are the clear favourites, driving a new wave of healthy snacking choices in the market.
This story is from the July 20, 2025 edition of The Sunday Guardian.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Sunday Guardian
The Sunday Guardian
SUVENDU ADHIKARI SIGNALS END OF BENGAL'S ERA OF IMPUNITY
The walls of Nabanna, West Bengal's state secretariat on the banks of the Hooghly, have witnessed much political theatre over the years.
5 mins
May 17, 2026
The Sunday Guardian
THE THUCYDIDES TRAP: HOW TRUMP FELL FOR XI'S BLUFF
The body language of US delegation members was evidence of their unease at the patronizing manner that Xi had while speaking to the US President. Each meeting was laden with the symbolism of the superiority of Chinese Communist culture over its US counterpart.
5 mins
May 17, 2026
The Sunday Guardian
EXAMINATION SYSTEM FACES CREDIBILITY CRISIS AFTER NEET-UG CANCELLATION
India’s central examination system is facing its deepest credibility crisis in years after the nationwide cancellation of the National Eligibility cum Entrance Test Undergraduate (NEET-UG) 2026, despite sweeping reforms, arrests, agency probes and a stringent anti-paper leak law introduced after the controversies of 2024.
8 mins
May 17, 2026
The Sunday Guardian
Measles epidemic sweeping through Bangladesh, India at risk
Hundreds of children are believed to have died after the erstwhile Yunus government ended the practice of procuring vaccines through UNICEF.
5 mins
May 17, 2026
The Sunday Guardian
Congress had a tough time choosing Satheesan over Venugopal as Keralam CM
Even as Congress named V.D. Satheesan as Keralam Chief Minister, knocking out from the race contenders such as K.C. Venugopal and Ramesh Chennithala, party insiders said that it was not an easy decision to make.
2 mins
May 17, 2026
The Sunday Guardian
A chastened Trump returns from Beijing
Jury is still out on what the US gained from the summit and whether it was at all needed.
6 mins
May 17, 2026
The Sunday Guardian
DMK, AIADMK RETHINK STRATEGY AS TVK RISES
Vijay’s TVK disrupts Tamil Nadu’s traditional two-party Dravidian equilibrium.
3 mins
May 17, 2026
The Sunday Guardian
India's Bangladesh Conundrum: demographic pressures and geopolitical risks
India’s ‘Bangladesh Conundrum’ is surely a border management problem, but now it intersects with regime change in Dhaka, political shift in West Bengal and Pakistan’s constant attempts to exploit the situation for asymmetric leverage against India.
5 mins
May 17, 2026
The Sunday Guardian
Taiwan is the permanent fault line in US-China relations
Xi’s phrase ‘extremely dangerous situation’ is not mere rhetoric. Missteps could trigger escalation.
2 mins
May 17, 2026
The Sunday Guardian
XI-TRUMP AND THE BALANCE OF POWER
CHINESE DOMINANCE
4 mins
May 17, 2026
Listen
Translate
Change font size