Artix 4.0 shines a light on India's artistic talent in a unique setting

Artix 4.0 revolutionizes the art fair experience by transforming hotel rooms into intimate galleries, showcasing diverse Indian and international artistic talent in a luxurious, interactive setting.

- NOOR ANAND CHAWLA

Art fairs are a great way to simultaneously discover the work of new artists and enhance one's knowledge of art by browsing through masterpieces from senior, established artists. Yet, as most art fairs are spread across vast areas, they can be quite overwhelming.

Art fairs are a great way to simultaneously discover the work of new artists and enhance one's knowledge of art by browsing through masterpieces from senior, established artists. Yet, as most art fairs are spread across vast areas, they can be quite overwhelming. This is the reason for the genesis of Artix, referred to as India's first hotel art fair. Having just completed its fourth edition on August 2 and 3 at The Claridges Hotel, New Delhi, Artix promises the confluence of young, emerging artistic talent with established artists in a backdrop of art meeting luxury.

"Breaking away from traditional presentations, Artix has reimagined the art-viewing experience. Each room at this edition told a distinct story, as it was curated by individual galleries, artists and showrooms to reflect their artistic expression. It offered to take collectors, curators and connoisseurs on a one-of-a-kind journey across diverse artistic mediums and narratives," explain curators Payal Kapoor, Malvika Poddar and Sethu Vaidyanathan, who are also co-founders of the annual event.

In attendance for the traditional lamp-lighting ceremony were dignitaries like the German Ambassador Dr. Philipp Ackermann, former Additional Solicitor General of India Parag Tripathi, renowned artist Bratin Khan and acclaimed author Prayag Shukla. This was followed by a curatorial walkthrough led by Jyoti Kathpalia, offering guests an insider's view into the creative vision and themes behind the curation of Artix 4.0.