Jewellery giant Chow Tai Fook in global push with premium store in S'pore

Chow Tai Fook Jewellery Group is eyeing Singapore and the world outside the US for expansion as Chinese appetite for luxury wanes.

- Krist Boo Senior Business Correspondent

The 96-year-old company is opening a new upscale concept store at Changi Airport’s Jewel in October, where it hopes a higher price tag will not deter Singaporeans and tourists passing through the mall.

Singapore will be the first stop outside China for the brand’s new chain of premium outlets, followed by Bangkok before the end of the year.

The jewellery retailer, China’s largest, already runs eight such outlets in cities such as Beijing, Shanghai, Wuhan, Shenzhen as well as Hong Kong.

Its general manager for the international market, Ms Gabriela Ferreira, said that the brand is also looking at growing its investments in other territories, including Southeast Asia, Latin America and Canada, as it navigates the impact of US tariffs.

Like other businesses, the company’s only American store in Orange County, California, is subject to new import tariffs.

She said: “We have a two-pronged strategy. One is to revitalise existing locations and the second is to tap new potential.”

Ms Ferreira, hired from luxury house Loewe in September 2024 to drive global expansion, said opening its first premium store outside China in Singapore is a deliberate choice.