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Social Capital is the New Flu
The New Indian Express Vellore
|May 25, 2025
Today's social capital spreads faster than influenza. You sneeze out a selfie, and voila! 10,000 souls have been infected with admiration, envy, and inexplicable urges to dye their hair.
paradoxically validated not by tradition but by the metrics of social media engagement. Priyanka Chopra Jonas, ever the ambassador of a globalised Indian identity, navigated the red carpet with a confidence born of both cultural capital and calculated branding. Her every gesture, every accessory, seemed designed to resonate across continents, a testament to the commodification of the self in the digital age.
In the influencer economy, being seen is not vanity. It's currency. Visibility equals viability. If you're not trending, you're ending.
This story is from the May 25, 2025 edition of The New Indian Express Vellore.
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