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Dry day relaxations bring cheers; ₹50k licence fee may kill buzz

The New Indian Express Kochi

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April 11, 2025

THE PROVISION in the state government's new liquor policy allowing hotels above three stars to serve liquor on dry days for weddings or international conferences has been welcomed by stakeholders in the tourism and hospitality industry.

- EXPRESS NEWS SERVICE @Kochi

Jose Pradeep, president of Kerala Travel Mart (KTM), told TNIE, "We are happy. At least, now the state government has proven it is serious about MICE (Meetings, Incentives, Conferences and Exhibitions) and wedding tourism. Though we need to pay ₹50,000 for a one-day licence to serve liquor on dry days, we feel things are moving in a positive direction."

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