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DONT DICTATE BIZ MODEL TO COVER GOVT DEFICIENCIES
The New Indian Express Hyderabad
|January 17, 2026
A business model that failed across the world has taken off in India for both commendable and worrying reasons.
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Quick commerce—doorstep delivery in 10 minutes—accounts for almost three-fourths of India’s e-grocery orders and a tenth of the e-retail market. It testifies to India Inc’s ability to evolve a technology-driven business at a mass scale. But this burgeoning ecosystem, which is expected to employ more than 3 crore Indians by 2030, has resulted in a human cost that workers are increasingly unwilling to pay. After gig workers’ unions called for nationwide strikes near the end of 2025 to draw attention to their poor working conditions, low pay and lack of redress, the Indian government asked q-comm platforms to drop the 10-minute pledge. While platforms like Zept
This story is from the January 17, 2026 edition of The New Indian Express Hyderabad.
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