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Dusting Off the Blues
The New Indian Express Coimbatore
|May 11, 2025
Breathable, baggy and biodegradable: the new-age denim merits attention
From supersized shapes to soft hues, the classic and timeless denim seems to have gotten a refreshing update. Even celebrities such as Kareena Kapoor Khan, Jennifer Lopez and Rashmika Mandanna have been spotted in different versions of late-from barrel shape to skinny styles. Moreover, the newly crafted denims with clever details make it all the more utilitarian. For instance, Onitsuka Tiger's recent denim series focuses on high-quality, Japanese-made denim crafted by a unique dyeing process. The denim pieces in the brand's iconic yellow colour are created by carefully bleaching the base indigo blue fabric and then over-dyeing it with yellow dye. This process allows for a distinctive colour that highlights the yellow while retaining the depth of the indigo blue. Also worth mentioning is Savana's Dare to Denim line which is all about flexibility, breathability, and unrestricted motion. Yogesh Agarwal, Country Partner of the brand shares, "The process of recontextualising denim for activewear was about rethinking structure-introducing lighter weaves
This story is from the May 11, 2025 edition of The New Indian Express Coimbatore.
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