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The coolest pieces to buy at V&A East
The London Standard
|April 16, 2026
AS THE MUSEUM OPENS ITS STRATFORD OUTPOST, OLIVIA LIDBURY GETS A SNEAK PEEK AT ITS NEW SHOP
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This Saturday marks the opening of V&A East, a new outpost of the South Kensington institution. A stone’s throw from Westfield in Stratford, it will be home to two free permanent galleries spanning 500 objects (including Molly Goddard’s fabulous Daria dress, which was worn by Beyoncé).
It will also have a curated shop championing the works of local brands and makers. The edit is geared towards a younger (and dare we imagine cooler, less-touristy) demographic than in SW7. And more than two thirds of what is being stocked will retail for less than £30.
Peddling more than just pretty postcards, the edit features memorable mugs, statement ceramics and small decorative pieces from names which fly largely under the radar, making it a place to discover exciting new talent. Here is what to look out for.
This story is from the April 16, 2026 edition of The London Standard.
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