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Dragon truly taking the biscuit
The Herald
|February 19, 2026
I'VE had an idea for Dragons’ Den.
Yep, another one.This time it’s not a product, but an idea to improve the show itself, inspired by a remark Peter Jones comes out with during one of tonight's pitches.
A couple of guys are seeking investment in their range of low-sugar cookies, called Jnck (pronounced Junk).
I shan't reveal whether or not they succeed. I'd hate to spoil your fun. But what I can say is they're challenged on one or two key points. One is the name. Given that it’s all about healthier eating, Jnck is seen as a bad choice.
They've taken the idea of cookies being junk food and playfully turned that on its head, but has it really worked?
This story is from the February 19, 2026 edition of The Herald.
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