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British Paralympian urges Nike to introduce single trainer sales
The Guardian
|April 12, 2024
A Paralympian is urging Nike to start selling individual trainers to singleleg amputees after spotting that the sports brand was using mannequins with running blades to promote its products.
Stef Reid, a Paralympic medal winner who represented Canada and Great Britain, has accused the company of failing to live up to the values of diversity and inclusion that it is promoting through its models by refusing to sell single shoes.
In a TikTok video that has been viewed 3.6m times, she said she was thrilled to be shown photos of mannequins with running blades in Nike stores wearing a single shoe.
She wrote to Nike to ask: "Is it possible to buy just one shoe because I only have one foot?" Reid, who won silver medals in the F44 long jump in 2012 and 2016, was told the answer was no.
This story is from the April 12, 2024 edition of The Guardian.
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