We won't see another time like Britpop

Shed Seven frontman Rick Witter chats with CASEY COOPER-FISKE about what made the 1990s a special decade

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WITH the massive Oasis reunion as well as the return of Blur and Pulp in recent years, the music of the 1990s Britpop era has not been this popular since the decade ended.

But looking out at the crowds, you might think these were new bands, the audiences are so young.

It is a theme that Rick Witter, frontman of Shed Seven, who formed in 1990 and are best-known for hit songs such as Going For Gold and Getting Better, recognises at his own concerts.

Asked why he thinks Britpop is so popular with youngsters, the 52-year-old says: “I think possibly because we won't see a time like that again in the music industry.

“Since the late-90s, early 00s, the whole way you operate with music changed with downloads, and you don’t necessarily need to buy an album any more, you can just buy the odd song off that album with a click of a finger.

“So, I don’t foresee a situation in the future where a News at 10 reader will be discussing which of two bands might get to number one.”

He adds: “When I was a teenager I liked indie music bands that no one else would have ever heard of.