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Pawsitively healthy
The Free Press Journal - Indore
|January 26, 2025
Mukund Mohan, CEO, Megataj Agrovet, discusses brand journey and industry transformation
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At PeTKING, our journey began with a deep passion for pets and a mission to provide them with the best possible nutrition. The inspiration behind PeTKING stems from our founder, a devoted veterinarian, who faced challenges in finding high-quality food to meet their pet's specific needs. This motivated us to develop a pet food line that focuses on nutritional excellence, sustainability, and compassion.
What sets PeTKING apart from other brands is our unwavering commitment to improving pet health through premium nutrition. Our products are carefully formulated to enhance digestion, boost energy, improve coat health and shine, and strengthen the immune system.
Our pet food development process begins with thorough research and planning. We conduct extensive market research to understand pet owner preferences, consult with breeders and pet experts, and define the product's goals. This is followed by the formulation phase, where we carefully balance nutrients and select high-quality, whole food ingredients.
This story is from the January 26, 2025 edition of The Free Press Journal - Indore.
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