Bathrooms Get A Makeover

The bathroom has become a haven of relaxation, renewal and indulgence. Parvez Amin tells us how Jaquar is meeting that purpose using the best of eco-conscious technology.

- Team BrandSutra

Rising disposable incomes and a growing focus on sustainability have caused the Indian bath and lighting segment to evolve. Consumers want to know they're getting the most tech-savvy and indulgent bathroom fittings that are also energy efficient and water saving. Meeting consumers where they are, Jaquar's range is flooded with faucets, IoT-enabled showers, automated lighting and heat pumps. Parvez Amin, President at Jaquar Group, takes us through the many trends shaping the industry.

Bathrooms are no longer viewed as merely functional spaces but as areas of personal relaxation and wellness. Consumers are increasingly seeking high-end wellness solutions like rain showers, whirlpools and sensor-based faucets that elevate their bathing experience. Similarly, designer lighting fixtures and smart lighting solutions are becoming more popular, enhancing the ambience of modern homes.

"We are witnessing a shift towards modular designs, spa-like experiences and colour-coordinated themes. Consumers are also opting for ambient lighting solutions that enhance the aesthetics of their interiors," says Amin.

The rise in luxury home renovations and smart home integrations is further fueling this demand, making premium bath and lighting solutions an essential part of modern living spaces.

Amin points out that while global brands have made their mark in India, there is a strong preference for high-quality, stylish and cost-effective solutions from Indian manufacturers.

"Consumers trust Make in India products that balance affordability with world-class design," he explains.

The rise of e-commerce platforms like Amazon and Flipkart has further influenced consumer behaviour, with more people researching products online, comparing designs and leveraging virtual showrooms and augmented reality (AR)-based product trials before making a purchase.