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X vs. YouTube, Musk's platform launches TV app
The Business Guardian
|April 25, 2024
Social media platform X is Sgearing up to challenge video-sharing giant YouTube with the impending launch of its dedicated TV app, as announced by CEO Linda Yaccarino.
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Yaccarino unveiled the platform's plans, emphasizing its goal to offer users a seamless transition from small to big screens. The forthcoming X TV app promises to provide high-quality video content directly to smart TVs, aiming to deliver an immersive entertainment experience.
Key features highlighted by Yaccarino include a trending video algorithm, AI-powered topic categorization, cross-device compatibility, enhanced video search functionality, and effortless casting capabilities. The user interface of the X TV app bears a resemblance to YouTube, suggesting a direct competition between the two platforms.
One of the highlights of the app is its trending video algorithm, designed to keep users updated with popular content tailored to their interests.
Additionally, AI-powered topics will categorize videos by subject, providing users with a more organized viewing experience.
This story is from the April 25, 2024 edition of The Business Guardian.
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