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Daiwa TV: Revolutionizing India's Smart TV Market with Innovation, Quality

The Business Guardian

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May 16, 2025

Known for its commitment to "Made in India" innovation and affordability, Daiwa TV is a homegrown smart TV brand that combines advanced technology with deep market understanding to cater to Indian households.

- TBG NETWORK

From AI-powered features to premium QLED displays, Daiwa is shaping the future of accessible, immersive entertainment.

In an exclusive interview with The Business Guardian, Priyanka Sukhija, Director of Brand Operations at Daiwa TV, shared this: "At Daiwa, we don't just build televisions—we design smart experiences for evolving Indian lifestyles, blending sleek design, powerful technology, and localized innovation that truly connects with our audience."

1. How is Daiwa adapting to the growing demand for bigger screens and premium smart TVs? Consumer preferences have shifted towards larger screens and premium smart TVs, especially after COVID, when small mobile screens proved insufficient for entertainment needs. The rise in disposable income and easy EMI options have further fueled demand for 50-inch and above screen sizes. Recognizing this trend, we have expanded our focus on bigger screens while incorporating high-end technology and premium features in our QLED range. The latest models offer enhanced picture quality, superior sound output, and advanced features in 4K, ensuring an immersive viewing experience.

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