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'It helped me develop a clear business plan'

Portsmouth News

|

November 06, 2025

Antoni Dimitrov came to the UK in 2010 with a dream of starting his own sustainable car cleaning business.

- Antoni Dimitrov

He quickly launched Eco Drift, a waterless car wash that used eco-friendly spray with natural wax which cleans and protects the car paint in a single application, but found that his business didn’t immediately begin to grow. By 2012, Antoni had shifted Eco Drift into commercial cleaning, bringing the same sustainability-first ethos into offices and business parks.

As the company grew Antoni researched how to maintain a business with sustainable products, practices and ethics. For example, the company is part of the 1% for the Planet programme which sees the company donate 1% of its revenue to protect the environment.

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