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To sustain long term growth, women's sports needs a thoughtful path forward
New York Amsterdam News
|June 05, 2025
The Professional Women's Hockey League (PWHL) had just closed its second season with the Minnesota Frost back-to-back Walter Cup Champions when talk turned to imminent expansion. After playing its first two seasons with six teams, the PWHL will expand to eight teams for 2026.
This year's WNBA season has 13 teams thanks to the Golden State Valkyries, and next year will bring teams in Portland and Toronto. With attendance surging and viewership rising, now is a ripe time for women's hoops. It is no longer a novelty for a WNBA player to have a signature shoe, quite different from when Sheryl Swoopes’ Nike Air Swoopes debuted in 1995.
Reebok is scheduled to release Angel Reese's first shoe in 2026 and a cool signature logo has already been revealed. Nike makes Sabrina Ionescu shoes for men, women and kids. The Breanna Stewart Collection for PUMA is popping. A'ja Wilson has the Nike A'One, and Caitlin Clark's Nike shoe is set to release.
This story is from the June 05, 2025 edition of New York Amsterdam News.
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