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When fame outlives life: can an heir inherit personality rights?
Mint New Delhi
|March 12, 2026
I am the daughter of a late actress who had a long career in the Indian film industry. Over the years, I have seen duals and brands use her name, image and likeness without authorization. Can such personality rights be inherited by legal heirs as part of estate planning?
Personality rights are a legal safeguard granted to individuals—especially celebrities and public figures—to control the commercialization and use of their name, image, likeness, voice, signature or persona.
The justification stems from John Locke’s labour theory, which holds that something created through a person’s labour and skill rightfully belongs to them, giving the creator the sole right to use it.
This story is from the March 12, 2026 edition of Mint New Delhi.
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